SC Business Media Network

Founded by Stella Bucspun & Carina Bucspun

We connect what others separate — crafting hybrid experiences where culture meets innovation.

As a multi-brand media network, we unlock the broadest spectrum of visibility across fashion, lifestyle and experience-driven brands. Through strategic and creative partnerships, trusted recommendations and a deeply connected ecosystem, we amplify leaders, creators and brands with distinctive visibility, cultural relevance and sustainable long-term growth.

We go beyond traditional communication — developing boundary-pushing ideas, meaningful collaborations and compelling narratives that cut through noise and drive relevance in an ever-shifting media landscape.

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Trashy Muse put on the world’s first virtual avatar fashion show in Paris

A company brand of S&C Business Media Network

SC Business Media Network News
The Rise of Virtual Runways
The Rise of Virtual Runways

Inside the “Trashy Muse” show: How virtual avatars, augmented reality, and digital icons like Lil Miquela are reshaping Paris fashion – blurring the lines between the real and the virtual.

Dr. Martens Goes Digital with Trashy Muse
Dr. Martens Goes Digital with Trashy Muse

Trashy Muse meets Dr. Martens: A collaboration merging digital avant-garde, virtual identity and rebellious subculture. A fresh look at the iconic boots in a future-forward, boundary-breaking digital world.

Telekom Goes Web3 with Trashy Muse
Telekom Goes Web3 with Trashy Muse

Deutsche Telekom enters the Web3 era with its first NFT art launch — and Trashy Muse steps into the spotlight. As digital art, blockchain culture and virtual identity collide, this collaboration highlights how major brands are embracing avatar-driven creativity and reshaping the future of connected art experiences.